YouTube

Likely the largest brand on social media, YouTube's content caters to its 150M global audience across major social channels. YouTube heavily focuses on year-round campaigns to engage with users and drive buzz and brand love.

Its Beacon campaigns, beginning in April 2014, have featured influential YouTube creators in online ads and offline activations. A variety of campaign goals and KPIs are customized to measure the success of these efforts. I have worked on YouTube's daily social analytics and the campaigns below.

Year: 2014 - 2015

YouTube Beacon 1 Michelle Phan Bethany Mota Rosanna Pansino

YouTube Beacon 2 Epic Rap Battles of History

YouTube Beacon 2 Vice News

YouTube Beacon 3 SciShow VGHS

YouTube Pride 2015 Proud to Play 2014

YouTube School of YouTube 2014

YouTube Rewind 2014

YouTube DearMe 2015

YouTube Beacon 4 Grace Helbig Hannah Hart DudePerfect

YouTube
Google Plus
Facebook
Twitter
Instagram
Tumblr