Recently as a Social Media Manager at Swatch’s HQ in Biel/Bienne, Switzerland, working on 12+ global/regional campaigns with 25+ markets in 4 months, crafting social media storytelling and enhancing brand awareness for product collection launch campaigns, including: Planets, 1984 Reloaded, Expo 2020 Dubai, 007, Peanuts (Snoopy).
Formerly as Social Media Insights Supervisor and later Campaign Measurement Lead at Philip Morris International in Lausanne, Switzerland, I was part of the Reduced Risk Products (IQOS) department, for the purpose of creating a smoke-free future. Prior to Switzerland, I was an Analytics Manager at In the Company of Huskies in Dublin, Ireland, where I established the agency's analytics discipline by integrating qualitative research into new business pitches and embedding analytics insights in digital content optimization with community management, paid social media, and project management.
A founding member in the (Marketing Intelligence) Analytics team at Big Spaceship in New York, I worked closely with clients, digital/content strategists, community managers, and designers to design measurement frameworks that could effectively evaluate digital media content performance in reporting and per ad hoc requests. Using native platform analytics and social listening tools, I researched for pitches, campaigns, and evergreen content and helped create brand strategy made with data and human insights. Google Analytics and Google AdWords certified, I've also worked with UX designers and technologists on website redesign and rebuild projects.
Specialties:
Project Management: Certified Scrum Product Owner®, PRINCE2® Foundation
Data Visualization: Power BI (Office 365), Tableau, Google Data Studio
Content Analytics: Facebook Insights, Instagram Insights, Twitter Analytics, Iconosquare, YouTube Analytics, Pinterest Analytics, BazaarVoice, Wyng
Content Publishing & Ads: Facebook Ads, Twitter Ads, Salesforce Marketing Cloud Email Studio, Sprinklr, HubSpot, Hootsuite, Buffer, Brandwatch
Website & SEO Analytics: Google Analytics, WooRank, Rival IQ, MOZ, SEMRush, Google AdWords Keyword Planner
Consumer Insights Research: think with Google, Google Consumer Barometer, Google Trends, Mintel, WARC, Ipsos MRBI, Google Surveys, Survey Monkeys
General Analytics: Campaign Measurement & Analysis KPI Framework, Digital Media Analysis, Tracking, & Reporting, Social Media & Website Audit, Strategy Research
